Sales Decline — Crisis Averted

Reversing a three-month sales drop in just 30 days

The Challenge

This brand had been struggling through three straight months of declining sales.
Upon auditing their account, we discovered a simple but devastating mistake:
their high-volume branded keyword campaigns had been paused.
With no defense on core branded terms, competitors captured their traffic, rankings slipped,
and revenue continued to decline.

The Fix

• Reactivated branded campaigns to recapture lost visibility.
• Reallocated budget towards high-intent keywords with proven conversion rates.
• Monitored performance daily to prevent wasted spend and keep ACOS under control.

The Results (30 Days)

• Revenue increased by $8,000 (+20%).
• Organic sales share jumped from 37% to 67%, boosting profitability.
• The brand began ranking Top 10 for several higher-volume keywords.