Damzin

🚀 AMAZON PPC CASE STUDY

Turning Wasted Ad Spend Into Profitable Growth in Just 1 Month

Brand: Electronics + Kids Cutlery (Amazon France)

🔥 The Challenge

The brand was struggling with unprofitable ad spend and poor campaign structure.
The electronics SKU had not generated meaningful profit for over six months.
Listings were keyword-stuffed, campaign budgets were spread thin across low-performing ad groups,
and there was no clear alignment between PPC and SEO efforts.

🎯 Project Overview

Our mission: restore profitability and scale revenue quickly.
We performed a full PPC account audit, identified targeting gaps,
streamlined campaign structures, and aligned advertising with listing optimization.
This allowed us to focus budget on high-converting keywords and cut wasted spend.

⚡ Our Step-by-Step Approach

• ✅ Deep account audit to remove wasted spend & keyword stuffing.
• ✅ Focused budget on converting keywords & filled listing gaps.
• ✅ Restructured campaigns with clear segmentation (defensive, discovery, acquisition).
• ✅ Implemented automation rules for bid optimization & budget refill.
• ✅ Weekly transparent reporting with ACOS, TACOS & profit metrics.

📈 Results

In just 1 month, we achieved:

• 🚀 37.4% revenue increase
• 📦 48.5% sales growth on Electronics SKU
• 📦 34.4% sales growth on Kids Cutlery SKU
• 💰 Turned previously unprofitable SKUs into profit drivers
• 📉 Reduced TACOS significantly while scaling

🏆 Conclusion

This case study shows how a data-driven, structured PPC strategy can deliver fast and profitable growth.
By doubling down on what worked, removing wasted spend, and aligning ads with SEO,
we turned an unprofitable account into a scalable, revenue-driving machine.