🚀 AMAZON PPC CASE STUDY
Turning Wasted Ad Spend Into Profitable Growth in Just 1 Month
Brand: Electronics + Kids Cutlery (Amazon France)
📊 Executive Summary
| Metric | April 2025 | May 2025 | Change |
|---|---|---|---|
| Revenue (€) | €9,811.20 | €13,477.99 | +37.4% |
| Electronics SKU Sales | 101 | 150 | +48.5% |
| Kids Cutlery SKU Sales | 128 | 172 | +34.4% |
🔥 The Challenge
The brand was struggling with unprofitable ad spend and poor campaign structure.
The electronics SKU had not generated meaningful profit for over six months.
Listings were keyword-stuffed, campaign budgets were spread thin across low-performing ad groups,
and there was no clear alignment between PPC and SEO efforts.
🎯 Project Overview
Our mission: restore profitability and scale revenue quickly.
We performed a full PPC account audit, identified targeting gaps,
streamlined campaign structures, and aligned advertising with listing optimization.
This allowed us to focus budget on high-converting keywords and cut wasted spend.
⚡ Our Step-by-Step Approach
- ✅ Deep account audit to remove wasted spend & keyword stuffing.
- ✅ Focused budget on converting keywords & filled listing gaps.
- ✅ Restructured campaigns with clear segmentation (defensive, discovery, acquisition).
- ✅ Implemented automation rules for bid optimization & budget refill.
- ✅ Weekly transparent reporting with ACOS, TACOS & profit metrics.
📈 Results
In just 1 month, we achieved:
- 🚀 37.4% revenue increase
- 📦 48.5% sales growth on Electronics SKU
- 📦 34.4% sales growth on Kids Cutlery SKU
- 💰 Turned previously unprofitable SKUs into profit drivers
- 📉 Reduced TACOS significantly while scaling
Performance Charts:
🏆 Conclusion
This case study shows how a data-driven, structured PPC strategy can deliver fast and profitable growth.
By doubling down on what worked, removing wasted spend, and aligning ads with SEO,
we turned an unprofitable account into a scalable, revenue-driving machine.